BEVERLY HILLS – May 2, 2012– The Real Housewives of Beverly Hills reality star Kyle Richards, who is also an actress, producer, and author, announced today that she will partner with upscale fashion retailer Alene Too to launch an innovative boutique concept, “Kyle by Alene Too.” The concept, which will open its first location at Brighton Way and Bedford Drive in Beverly Hills in June 2012, will feature exciting new fashions, trends and accessories by the world’s top exclusive designers. 

“As someone who values great fashion, I know how difficult it is to find the newest looks and hottest accessories you want all under one roof,” said Richards. “I’m thrilled to join forces with Alene Too and its fantastic owners, Debbie Weisman and Lizzy Schwartz, to bring this amazing brand to Beverly Hills.”

Alene Too maintains three popular upscale boutiques in the heart of Boca Raton, Florida and recently launched an online store at www.AleneToo.com. The brand, which represents a blend of Weisman and Schwartz’s unique styles, passions and perspectives, caught the attention of Richards during a book signing she hosted at the Boca Raton store in January 2012 for her best-selling book, “Life Is Not a Reality Show: Keeping It Real with the Housewife Who Does It All.”

Richards was so impressed with Alene Too and Weisman and Schwartz’s vision and style that the three quickly began working on expanding the brand concept to Richards’ hometown.

“Our three-way love affair was instant,” said Weisman. “Kyle understands our vision and has the right profile and expertise to take Alene Too to the next level. We’ve been looking for opportunities to expand our brand beyond its initial success in South Florida, and the combination of Kyle and Beverly Hills is just too good to be true.”

“We have always loved West Coast style and bringing Alene Too to Los Angeles has been a dream of ours from the start. Partnering with Kyle Richards – with her incredible work ethic and amazing style is the perfect collaboration for success,” said Schwartz.

Kyle by Alene Too will feature well-known luxury brands including Matthew Williamson, What Goes Around Comes Around, Vintage Chanel, Parker, Haute Hippie, Camilla and Ramy Brook. The store will also include an exclusive concierge service. Customers will be able to schedule appointments with personal shoppers who will pull clothing and accessory items suited to their favorite designers and styles. Appointments will be available at both the store and the customer’s home.

Kyle by Alene Too will be opening in late June of 2012. For more information, visit www.AleneToo.com or call 561.394.0899.

CONTACT:

Helena Goldglantz
Helena Renee PR
954-608-5904
helena@helenareneepr.com

60% OFF SALE continues, In Store Only at Alene Too

So the saying out with the old in with the new DOESNT always apply..This time we propose a challenge to you…Sometimes your closet is a dear friend; you like to hang with her, make sure she is really pretty and super organized..so here is the challenge..too incorporate our fav picks for spring, somethings gotta give..most of us can’t let go of 16 pair of various shades of skinny denim , blouses, we just simply think, it was so expensive, I can’t get rid of it, But seriously guys if you have pieces in your closet that you love but you wont wear,,here are a few ideas..DONATE your fabulous piece to charity, and boy do we know how many charities would be thrilled to have the overage from your closet..its refreshing, warms your heart, AND simply makes room in your closet for new spring items that will make your closet really happy!!!!!!
Start to make a list…if the style is maxi skirts in prints, let’s not hang on to many solid minis ( if your legs are fantastic save 1 mini for a fun night out,,if your closet is very basic , black, white,navy,grey..that means you MUST add
color, colored jeans blazers, blouses and tees,,update a few
pieces with color, its scary but it will make you

awake!!!!!! Orange,Poppy, Citron Yellow and Green are 4 pop colors that give a really nice lift to white denim, cut off shirts, skinnies and and maxi skirt you have or you will pick up..

It’s key to have some basic cardigans, slim line sweaters that can take you through the seasons…sweaters come in many shapes
and sizes and they have a purpose , “usually” but to collect
sweaters is silly down here, it’s a space issue, we would rather
see you pick the best of the best and donate the rest to those
less fortunate..we will gladly give you a list of charities tha

we like to support..FLORENCE FULLER,AVDA,RUTH RALES Family Services,JAFCO,BNAI-TORAH CONGREGATION,contact us directly and
we will match you with a charity that makes you feel

connected…….then my friends when shopping for spring you

havealready done 2 amazing things, you have cleaned your closet to
make room for new spring, AND you have given to others
that are less fortunate and now THEY have the excitement to build their own closet.

What Goes Around Comes Around brings you the Latest in Vintage Chanel – Alene Too

Thursday Friday Birken Tote Bags at Alene Too